Stand for Something

When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the message, and the culture. It doesn’t always turn out that way, but that’s the goal.   Back in August,...

Piggybacking the Trends in Your Creative

Pay attention to the news and you’ll see trending stories are everywhere. If you wonder, just do a quick search. The news has always been more interested in what’s trending because that’s where the eyeballs are. People always want to know about the next greatest...

Ad Agency Retainer or Per Project Estimate: What Works For You?

There is a multitude of ways in which an ad agency can be compensated For full-service shops, like knoodle, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it’s common...

Using an Advertising Agency to Get it Right

  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major brands. But really, most advertising agencies make their money by running small ad campaigns and placing...

Recapping the 2017 Super Bowl Ads

This was a very different year for the highly visible, highly touted Super Bowl advertising. For one thing, most advertising debuted before the game. Hype about new technical capabilities like shooting a commercial live while the Super Bowl was in progress, or...