Stand for Something

When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the message, and the culture. It doesn’t always turn out that way, but that’s the goal.   Back in August,...

Piggybacking the Trends in Your Creative

Pay attention to the news and you’ll see trending stories are everywhere. If you wonder, just do a quick search. The news has always been more interested in what’s trending because that’s where the eyeballs are. People always want to know about the next greatest...

Ad Agency Retainer or Per Project Estimate: What Works For You?

There is a multitude of ways in which an ad agency can be compensated For full-service shops, like knoodle, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it’s common...