Many of my clients understand that providing content to their future and current customers is necessary to their marketing. But the big question is:
How is the right content developed?
The attached article is an aggregate study about how seasoned marketers across the country are getting content out about their organizations. The top resource: Meetings at 88%. This is followed by brainstorming, where 76% found it to be the most useful.
This is a good place to start searching for content. Meetings are often considered time wasters, but it seems to be a key content ingredient.
At knoodle, we also find a content calendar (which usually follows a meeting) is helpful for keeping ourselves and our clients on track.
Enjoy this content and infographic from Marketing Profs.