Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for the consumer’s benefit to let them know that the advertiser is also on the socials. While it’s a great use of ad space...

Build Your Lists With Facebook Ads on MailChimp

Run Facebook Ad Campaigns in MailChimp… Go! Two worlds in digital marketing are about to collide, in a very good way, thanks to MailChimp and Facebook. According to an article today in TechCrunch, digital ad buyers will be able to launch campaigns on Facebook...

Exploring Digital Public Relations

Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More...

Bad Online Review? Now What?

Nothing can disrupt your day faster than a bad online review for your company. Whether the review is 100% justified or is almost completely fabricated, the damage feels irreversible.  It stings just to read it in those big ugly letters on Yelp, Google Places, Facebook...

Google Grants – Non-profits Get Free Advertising

If you are not familiar with Google AdWords, it’s the original digital advertising platform and is still the leader of the pack, despite the best efforts of Facebook and Bing/Yahoo to overtake it. AdWords is highly effective when done right. But what does this...