It’s an Exciting Time to be a Homebuilder

It’s an Exciting Time to be a Homebuilder

It’s been more than a decade since optimism was this high in the homebuilding sector. As a PR agency that represents a local homebuilder, this is certainly a thrilling time for us. While we focus on the local market, the optimism in among homebuilders is actually...

Stand for Something

When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the message, and the culture. It doesn’t always turn out that way, but that’s the goal.   Back in August,...

Sometimes the Hype is the Event

I’m always skeptical when I see an event being over-hyped. There are many examples of why added-hype usually means the event itself is going to be a bust, or “nothing burger,” which is the latest slang term for something that doesn’t live up to the billing it gets in...

Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for the consumer’s benefit to let them know that the advertiser is also on the socials. While it’s a great use of ad space...