Hot Trends in Home Building

As the Arizona home-building environment heats up with promise, interest rates are inching upward and 100,000 new people are expected to move here next year, new trends are emerging. When you want to know what the hot options are in new homes, there is only one man at...

Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to buy. Consider the most tumultuous election of our time, Trump vs Clinton. Donald Trump, the underdog...

Own Your Owned Media

In my formative years, I wanted to be a journalist and I wanted to tell the world every story I could find… I was fired in my junior year as editor and chief of the Fort Lewis College Independent. Back then, the only way to communicate a message was through...