Why a Media Buying Service Makes Sense

Why use a media buying service when you can do it directly with the individual media? Use the Phoenix market, as an example. There are three major radio station groups: I Heart Radio, Bonneville, Entercom, and Hubbard who own a total of 17 radio stations. In the...
Home Builders Need To Build Their Brand

Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...
My 19 Years As An Accidental CEO

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...