Home Builders Need To Build Their Brand

Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...
My 19 Years As An Accidental CEO

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...
Marketing Events that Matter

Marketing Events that Matter

As most Arizonans know, event season is over. And what an award season, it has been. Since November, we have marketed seven major events. Every one of them has been successful. We measure success by our happy clients. All of the event clients are retaining us for...