The Three Essentials of a Great Logo

The mind of today’s consumer is a crowded space. It’s a never-ending battle for the world’s most valuable real estate and the subject of countless conference room meetings across the country. “How can we increase our brand awareness?” At the epicenter of your brand is...

It’s Not Lost, It’s in There Somewhere

  Lost Shoes Recently, my son expressed concern about not finding his shoes. Now, I assure you, we never have this problem; it may have been the first time in his life that this has happened. Actually, it’s an ordeal we seem to go through almost daily. In fact, I’m...

Attack of the Drones

Doesn’t it seem like drones just appeared out of nowhere? For our whole lives, they might has well have been UFOs from Area 51. Then, one day we woke up and everyone’s flying them. The FAA’s heads are spinning. What happened?   Drones have actually been around for...

Fulton Homes Super Bowl Commercials: 15 Years in the Making

Knoodle is proud to have worked with Fulton Homes now for nearly 18 years. And we have produced a Super Bowl commercial 15 of those 18 years. What a unique opportunity for a boutique ad agency in Phoenix to consistently be one of the only local players in media’s...

Mannequin Challenge Meets Dog

Recently, I was pulled over to another monitor in the office to watch a video. In our industry, that’s nothing out of the ordinary. But this video was different. There was no action. Full of people, yet no movement at all. In fact, one might wonder at first if the...