Five Retail Marketing Ideas to Boost Sales

With my extensive experience in marketing commercial retail real estate, I know how important it is to help tenants market and grow their businesses. Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much...

Marketing to Kids? Make it Fun!

Here at knoodle, we truly believe that research is the foundation for a successful marketing campaign. With research comes the surveys, interviews and focus groups. Focus groups can play an important role in determining an advertising strategy. What’s even more fun?...

Using an Advertising Agency to Get it Right

  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major brands. But really, most advertising agencies make their money by running small ad campaigns and placing...

What to Expect When You’re Expecting…a Millennial

I recently had a client tell me about a mother who called her after her son turned in his job application. She begged and pleaded that he get the job. Many employers have stories like this. I personally had one girl interview with me for an internship and she stopped...

The Right Way to Say “No”

I’ve always been a people pleaser It’s one thing when you get a client to sign on the dotted line, it’s another thing to retain the client and keep them happy. I’ve always been a people pleaser in my personal and professional life and in the world of customer service,...