SEO and SEM Explained in Plain English

Many clients that I’ve met over the last two decades have asked me about SEO, or search engine optimization. It is one of those terms that is difficult for the average person to understand. Part of the reason for this is that it can be very technical, and...
Tracking Your Investment

Tracking Your Investment

Tracking Your Investment The advantages of digital advertising make it one of the most efficient ways to spend your marketing dollars. Those who have tried even one campaign love the fact that every single penny can be accounted for with analytics. Technology is...

Four Tips to Telling Your Brand Story with Video

We’ve found that whether you’re selling diet shakes or life insurance, good storytelling is a key component. With our client, Prestige Cleaners, we wanted to bring awareness to their wedding gown alteration/preservation services. We knew we couldn’t just throw up a...

Ad Agency Retainer or Per Project Estimate: What Works For You?

There is a multitude of ways in which an ad agency can be compensated For full-service shops, like knoodle, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it’s common...