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Why Hire a Media Buyer

Pay less and get more from media without breaking a sweat As an agency and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are...

Cause Marketing

Q: Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship and cause marketing and what is the change you hope to foster?   knoodle is crazy about cause marketing,...

How to Know it’s Time to Redo Your Website

Is it time for a new website? We know when it’s time to buy a new phone. We know when we should replace the oil in our cars. But how many of us know when it’s time to re-do our company website? In order to be a thought leader in your industry or to sell anything you...

5 Things CEOs Often Neglect

Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked. Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need...