Archive Tag: Digital

Three Things To Do Before You Start a Digital Ad Campaign

Digital platforms will do everything in their power to get you to advertise with them. Digital advertising is great and certainly one of the most effective ways to get in front of a targeted audience, but it’s not as easy as clicking the “boost” button or throwing some bucks towards AdWords. There are steps you […]

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  Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked.   Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need to keep it as current as the jeans you wear […]

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Own Your Owned Media

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In my formative years, I wanted to be a journalist and I wanted to tell the world every story I could find… I was fired in my junior year as editor and chief of the Fort Lewis College Independent. Back then, the only way to communicate a message was through traditional media. I was born […]

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Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More details on that to come. But how do brands get started in Digital PR? […]

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At knoodle, we are constantly researching the clients and potential clients of the businesses that engage our services. The answer to the above question depends on the age and lifestyle of the clients or customers the business is trying to attract. We do a media profile of each client and look at their media habits […]

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