Archive Category: Uncategorized

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved […]

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I work with many CEOs, I am a CEO, and I am also married to one.  Many CEOs overlook personal branding and the impact it has on the brands they represent. Here are five ways CEOs can leverage a better brand. This is also a lesson for anyone who has aspirations in the business world. […]

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2017 is the year to take your marketing back to “aggressive” 2017 is going to be a great year for homebuilders in Arizona, which means it’s a great year for business in the state. According to Michael Orr of The Cromford Report, the following criteria sheds a positive light on the recovery: The annual average […]

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How to Win at Sports Marketing

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Is there a winning formula for sports marketing? Remember the Wide World of Sports intro featuring “the agony of defeat”?  Lets keep our sports marketing in the “W” column with these tips and two real life examples of the right way and the wrong way to do this type of marketing.   The right way CEO Doug Fulton […]

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At knoodle, we like running your branding efforts and campaigns to create better business for you and a connection to your consumer. Like a lot of other entrepreneurs, I am passionate about running my own business. I also like running in marathons- which are always 26.2 miles. I have done twelve of them all over […]

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Be confident, not arrogant

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Be confident, not arrogant

Self-confidence is not the same as arrogance. Arrogant people often don’t listen to others and try to ramrod their way through life. Someone with self-confidence knows they are not perfect, but they also know they have at least the common sense to work out most everyday problems and challenges in a perfectly acceptable way. They […]

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KEY TO SUCCSESS IN BUSINESS

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KEY TO SUCCSESS IN BUSINESS

typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the […]

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YOUR AWESOME BLOG TITLE GOES HERE

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YOUR AWESOME BLOG TITLE GOES HERE

typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the […]

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Bad Online Review? Now What?

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Nothing can disrupt your day faster than a bad online review for your company. Whether the review is 100% justified or is almost completely fabricated, the damage feels irreversible.  It stings just to read it in those big ugly letters on Yelp, Google Places, Facebook or an industry specific review site. You’ve also heard the […]

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Videos have so many brand applications. They can create awareness  by showing the product in an interesting way. They can act as a conduit for creating buzz to attract consumer engagement. They can tell a story. With the emergence of more accessible, low-cost technology, videos have replaced the press release, or the printed piece that […]

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