Published by : Sandra Gaudarrama-Baumunk

We’ve found that whether you’re selling diet shakes or life insurance, good storytelling is a key component. With our client, Prestige Cleaners, we wanted to bring awareness to their wedding gown alteration/preservation services. We knew we couldn’t just throw up a tile ad or do a brochure; we had to take it one step further. […]

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There is a multitude of ways in which an ad agency can be compensated For full-service shops, like knoodle, it typically consists of some form of hourly billing, media commission and/or production commission. While there are standard industry norms, it’s common practice for us to engage in negotiations specifically tailored to the unique needs of […]

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With my extensive experience in marketing commercial retail real estate, I know how important it is to help tenants market and grow their businesses. Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to be efficient with your […]

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Here at knoodle, we truly believe that research is the foundation for a successful marketing campaign. With research comes the surveys, interviews and focus groups. Focus groups can play an important role in determining an advertising strategy. What’s even more fun? Focus groups with kids. As most of you know, a focus group is a […]

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  When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major brands. But really, most advertising agencies make their money by running small ad campaigns and placing advertising in local media. It’s not just the big guys on the […]

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I recently had a client tell me about a mother who called her after her son turned in his job application. She begged and pleaded that he get the job. Many employers have stories like this. I personally had one girl interview with me for an internship and she stopped in mid-conversation to answer her boyfriend’s […]

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I’ve always been a people pleaser It’s one thing when you get a client to sign on the dotted line, it’s another thing to retain the client and keep them happy. I’ve always been a people pleaser in my personal and professional life and in the world of customer service, it’s a pretty admirable trait. […]

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“Do what you do so well that they will want to see it again and bring their friends…” – Walt Disney From a client services perspective, the key to client retention is simple: great service. If you can keep your customers happy, you’ll keep your customers. Period. There are some simple best practices that any […]

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10 Tips on How to Grow Your Small Business with Instagram Successful at Instagram? Capturing new followers and customers? Now you’re looking for a strategy to ramp up your efforts, right? With Instagram holding the #1 spot as the fastest growing social media site, with a reported 500 million active users – surpassing Twitter’s 284 […]

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