Published by : Ross Trumble

It’s an Exciting Time to be a Homebuilder

It’s been more than a decade since optimism was this high in the homebuilding sector. As a PR agency that represents a local homebuilder, this is certainly a thrilling time for us. While we focus on the local market, the optimism in among homebuilders is actually spreading from coast-to-coast. It’s hard to say how long […]

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Stand for Something

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When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the message, and the culture. It doesn’t always turn out that way, but that’s the goal.   Back in August, we were meeting with the CEO of our flagship […]

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I’m always skeptical when I see an event being over-hyped. There are many examples of why added-hype usually means the event itself is going to be a bust, or “nothing burger,” which is the latest slang term for something that doesn’t live up to the billing it gets in the media.   Let’s think back […]

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Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for the consumer’s benefit to let them know that the advertiser is also on the socials. While it’s a great use of ad space to promote social media, it […]

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Run Facebook Ad Campaigns in MailChimp… Go! Two worlds in digital marketing are about to collide, in a very good way, thanks to MailChimp and Facebook. According to an article today in TechCrunch, digital ad buyers will be able to launch campaigns on Facebook through their MailChimp account. In other words, the ad platform will […]

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Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More details on that to come. But how do brands get started in Digital PR? […]

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Bad Online Review? Now What?

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Nothing can disrupt your day faster than a bad online review for your company. Whether the review is 100% justified or is almost completely fabricated, the damage feels irreversible.  It stings just to read it in those big ugly letters on Yelp, Google Places, Facebook or an industry specific review site. You’ve also heard the […]

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If you are not familiar with Google AdWords, it’s the original digital advertising platform and is still the leader of the pack, despite the best efforts of Facebook and Bing/Yahoo to overtake it. AdWords is highly effective when done right. But what does this have to do with your non-profit? Google Grants Donates Big In […]

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Does Your Business Need Social Media Content Audit?

Every business owner wears many hats already, but one you may not have considered putting on is “Social Media Content Editor.” We definitely feel for you. And we also know that too many of you have had that little voice in the back of your head, that keeps growing louder, telling you that your social […]

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