Published by : Rosaria Cain

Be true to your brand Consumers know. They know when your brand is inauthentic. In the past week, We met with a company who wanted to bring home builders into the digital age but wanted no digital presence or content management strategy. We saw an existing client, a plastic surgeon, who wanted to promote his […]

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Facebook is continuing to validate and stay part of the conversation with new experiences for both marketer and consumer. This takes you through Facebook’s latest reincarnation. Facebook Canvas: How to Create an Immersive Facebook Ads Experience From Read Later, a Flipboard magazine by Rosaria Cain Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a […]

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Telling your story on video has become a staple to attract customers to a brand like moths to a flame. It used to be an extravagance. But today, we all have the capacity to put good videos together- thanks to the emergence of low cost, high quality technology. The technology is on our smart phones, […]

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Television might be declining but it is still a powerful medium. The average American spends 5.1 hours per day watching TV, according to a 2014 BLS study. 89.1% is watched live. And while it is generally not a direct response medium, which is quite in vogue right now, it’s effective. It can touch the heart […]

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