Published by : Rosaria Cain

Many of my clients understand that providing content to their future and current customers is necessary to their marketing. But the big question is: How is the right content developed? The attached article is an aggregate study about how seasoned marketers across the country are getting content out about their organizations. The top resource: Meetings […]

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I love this article because it simplifies the question we get most about video: “what would it be about”?  At knoodle, we do videos for many of the subjects below. Enjoy the content! http://www.marketingprofs.com/chirp/2016/29791/21-video-marketing-ideas-for-small-business-budgets-infographic?adref=nlt042516

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Facebook continues to forge ahead. We have several clients who enjoy great results from our Facebook advertising. Our digital director Jody DeSimone does a great job keeping up with the new developments. Here is a glimpse at some of the most recent new tools. Facebook Announces New Tools and Options at F8 – Here’s What […]

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At knoodle, we are constantly researching the clients and potential clients of the businesses that engage our services. The answer to the above question depends on the age and lifestyle of the clients or customers the business is trying to attract. We do a media profile of each client and look at their media habits […]

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Picking the right social media effort and executing the best potential strategy will get optimal results.  This read gives a 30,000 foot view of the social landscape. The Basics of B2B Social Media Marketing Strategy From Why Curate?, a Flipboard magazine by Rosaria Cain Although more than three-quarters of B2B technology marketers use social media […]

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2015 was a year many knoodle clients took the plunge with Facebook. They were understandably cautious. In all cases, the pod Facebook campaigns lead to increased web traffic, quality leads, brand engagement and the analytics of success. Fulton Homes has found a new source for potential buyers- and has done monthly campaigns for 13 straight […]

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We love our strategists at knoodle. Here is a look at Rob Snyder, an original Mad Man, who is currently still thriving in the ad business. We are privileged to work alongside him. He has one of the most creative, strategic minds in the business. Enjoy the interview. I didn’t change a single word.   […]

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Be true to your brand Consumers know. They know when your brand is inauthentic. In the past week, We met with a company who wanted to bring home builders into the digital age but wanted no digital presence or content management strategy. We saw an existing client, a plastic surgeon, who wanted to promote his […]

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Facebook is continuing to validate and stay part of the conversation with new experiences for both marketer and consumer. This takes you through Facebook’s latest reincarnation. Facebook Canvas: How to Create an Immersive Facebook Ads Experience From Read Later, a Flipboard magazine by Rosaria Cain Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a […]

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Telling your story on video has become a staple to attract customers to a brand like moths to a flame. It used to be an extravagance. But today, we all have the capacity to put good videos together- thanks to the emergence of low cost, high quality technology. The technology is on our smart phones, […]

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