Published by : Rosaria Cain

Many small business owners know how to do their specialty but when it comes to media, who can you trust? Take the case of one man I know who owns a successful company. He knows he needs to market it so he buys the media representatives who ply him with trips and event tickets.  What […]

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Video has become the go-to medium for real estate and land companies of all types. Video doesn’t just tell your story, it wows people by showing what you have- leaving nothing to chance. Not only will it create a mood, it will create sales. In a world where few people read anything longer than a […]

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Branding is how you communicate who you are with your current and potential customers and clients. It’s doesn’t tell them; it shows them. This includes the use of a logo, positioning statement and the color you choose. Recently, we were reminded how important color is in the equation. We have a client in the beauty […]

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A Tale of Two Crises

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No one wants a crisis. But should your business find itself in a situation where one descends upon it, remember one thing: People won’t remember the details of the crisis but they will remember how it was handled. That’s what sticks. Consider the back to back airline PR disasters- United and American Airlines’  recent passenger […]

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Home builders build homes but very often forget about their brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself consistently for twenty years with a combination of strong visuals, […]

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Nonprofits often miss their chance to tap into the emotions of potential donors. According to knoodle Vice President of Creative, Matthew Wilson, the trick is to “make people cry”. “I’m about tears that lead to the surrender of their wallet- creating meaningful stories for those able to give to a cause they connect to,” he […]

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2017 is the year to take your marketing back to “aggressive” 2017 is going to be a great year for homebuilders in Arizona, which means it’s a great year for business in the state. According to Michael Orr of The Cromford Report, the following criteria sheds a positive light on the recovery: The annual average […]

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Is radio dead? Nope. It’s the only traditional media survivor among newspaper and television- part of the only big 3 in media. Radio is alive and well. Satellite radio didn’t kill it. Neither did the digital tuners, CDs or Itunes. People want their local radio, complete with traffic, banter, and music or news. Radio remotes […]

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  There are many good reasons to buy your own media. It can save you 15%, for one thing. When done with a little knowledge, it can be worth your time. However, your media rep may not give you the whole story; there is often more to buying media then they let on. Here are […]

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How to Win at Sports Marketing

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Is there a winning formula for sports marketing? Remember the Wide World of Sports intro featuring “the agony of defeat”?  Lets keep our sports marketing in the “W” column with these tips and two real life examples of the right way and the wrong way to do this type of marketing.   The right way CEO Doug Fulton […]

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