Published by : Rosaria Cain

knoodle Creates Topical Experiential Campaign That Turns Heads and Cameras for Homie for Senate

Experiential marketing, the process of having consumers experience a brand by demonstrating what it stands for, is uncommon in Phoenix. It is quite common in large metropolitan areas like Manhattan, LA, Chicago and San Francisco where big downtown areas lend itself to the risky side of experiential. Our most recent experiential campaign, Homie for Senate, […]

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Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself consistently for twenty years with a combination of strong visuals, […]

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My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved […]

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Marketing Events that Matter

As most Arizonans know, event season is over. And what an award season, it has been. Since November, we have marketed seven major events. Every one of them has been successful. We measure success by our happy clients. All of the event clients are retaining us for upcoming events and gave us high marks. These […]

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I work with many CEOs, I am a CEO, and I am also married to one.  Many CEOs overlook personal branding and the impact it has on the brands they represent. Here are five ways CEOs can leverage a better brand. This is also a lesson for anyone who has aspirations in the business world. […]

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Think about 2018. What do you want it to be? This is the beginning thought process of a highly successful year. We are what we think about. And more importantly, we are what we believe we are.     The end of the year can mean it’s the beginning of your success for next year […]

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It’s always a challenge- creating compelling social media on a regular basis. And yet, if you don’t do it regularly, it looks like your business is asleep or out of business. At knoodle, we have done social media for several clients. The trick is to get into the head of the customer or client you […]

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Running offers many benefits to the body, but did you know there are many parallels to being a better planner? With the right plan, you can win (even if you are the tortoise). If you know me, you know I’m a tortoise. I have run thirteen marathons. The last one took me 5 hours and […]

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As an agency owner and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are actually paying handsomely for these benefits. Why do you think the media give you these benefits? It is […]

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Your business can benefit from a well-crafted internship program while enhancing the career potential of a college student. Doing a poor job will affect your brand, your reputation and possibly get you sued.   1: You are here to help the intern. The right reason to offer an internship program is to help the career […]

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