Published by : Rosaria Cain

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved […]

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Think about 2018. What do you want it to be? This is the beginning thought process of a highly successful year. We are what we think about. And more importantly, we are what we believe we are.     The end of the year can mean it’s the beginning of your success for next year […]

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It’s always a challenge- creating compelling social media on a regular basis. And yet, if you don’t do it regularly, it looks like your business is asleep or out of business. At knoodle, we have done social media for several clients. The trick is to get into the head of the customer or client you […]

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Running offers many benefits to the body, but did you know there are many parallels to being a better planner? With the right plan, you can win (even if you are the tortoise). If you know me, you know I’m a tortoise. I have run thirteen marathons. The last one took me 5 hours and […]

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As an agency owner and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are actually paying handsomely for these benefits. Why do you think the media give you these benefits? It is […]

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Your business can benefit from a well-crafted internship program while enhancing the career potential of a college student. Doing a poor job will affect your brand, your reputation and possibly get you sued.   1: You are here to help the intern. The right reason to offer an internship program is to help the career […]

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At knoodle, every day is Dog Day. Or to put in more specifically, every day is a Bleu Day. Office dogs reduce stress, improve morale and bring the team together. Studies show they also increase productivity. 8% of US employers allow dogs at the office place. According to a 2016 survey done by Banfield Pet […]

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  Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked.   Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need to keep it as current as the jeans you wear […]

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The XXIII Winter Olympics games is a media buying opportunity that will rival the best buys of all time. And it will become more expensive as we approach the February 8th start. This is particularly true because 2018 is a political year. Buy early and don’t buy preemptible.   Here’s why the PyeongChang games are […]

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Many small business owners know how to do their specialty but when it comes to media, who can you trust? Take the case of one man I know who owns a successful company. He knows he needs to market it so he buys the media representatives who ply him with trips and event tickets.  What […]

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