Published by : Matthew Wilson

A Time-Lapse Video Strategy

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A Time-Lapse Video Strategy

It has been said that we now have the attention span of a goldfish. Regardless of whether or not that is 100% true, we can all agree it takes more to attract and keep our attention these days. Consumers are bombarded with thousands upon thousands of ads, a statistic that has been significantly compounded by […]

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How to Develop Award-Winning Creative for Times Square on New Years…in Three Days

It’s the first week of December and we have a proposal out for approval. Media is slated to begin airing the following Monday. Because it’s digital, we can submit artwork no later than Friday. The only caveat: it’s Tuesday and we’re waiting for an approval from the client. Nothing new but the exposure is a […]

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We’ve found that whether you’re selling diet shakes or life insurance, good storytelling is a key component. With our client, Prestige Cleaners, we wanted to bring awareness to their wedding gown alteration/preservation services. We knew we couldn’t just throw up a tile ad or do a brochure; we had to take it one step further. […]

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Pay attention to the news and you’ll see trending stories are everywhere. If you wonder, just do a quick search. The news has always been more interested in what’s trending because that’s where the eyeballs are. People always want to know about the next greatest thing. It’s what everyone else is talking about and they get […]

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The mind of today’s consumer is a crowded space. It’s a never-ending battle for the world’s most valuable real estate and the subject of countless conference room meetings across the country. “How can we increase our brand awareness?” At the epicenter of your brand is your corporate identity, which starts with your logo. Like a […]

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  Lost Shoes Recently, my son expressed concern about not finding his shoes. Now, I assure you, we never have this problem; it may have been the first time in his life that this has happened. Actually, it’s an ordeal we seem to go through almost daily. In fact, I’m surprised when we don’t go […]

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Attack of the Drones

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Doesn’t it seem like drones just appeared out of nowhere? For our whole lives, they might has well have been UFOs from Area 51. Then, one day we woke up and everyone’s flying them. The FAA’s heads are spinning. What happened?   Drones have actually been around for decades, even tracing back to WWII The […]

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Knoodle is proud to have worked with Fulton Homes now for nearly 18 years. And we have produced a Super Bowl commercial 15 of those 18 years. What a unique opportunity for a boutique ad agency in Phoenix to consistently be one of the only local players in media’s largest platform of the year. Needless […]

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Mannequin Challenge Meets Dog

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Recently, I was pulled over to another monitor in the office to watch a video. In our industry, that’s nothing out of the ordinary. But this video was different. There was no action. Full of people, yet no movement at all. In fact, one might wonder at first if the people in the video are […]

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I wish I had a dollar for every time I’ve heard executives mention not having enough time to properly do their own branding (actually, I wish I had a dollar for any reason, but I digress). Not because they don’t feel it’s important, but simply because their clients’ needs always come first. With clients to […]

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