Published by : knoodle

[vc_row][vc_column width=”1/1″][vc_column_text]  By: Rosaria Cain, CEO Cause Marketing is a public service campaign that is generally partnered with a media outlet that dispenses information for the public good. Brands can “own” these campaigns and receive goodwill and positive feelings from those who are in the community. It can also be a way to achieve more […]

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Misconceptions in Media Buying

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[vc_row][vc_column width=”1/1″][vc_column_text]  By: Rosaria Cain, CEO To buy your own, or not to. Here’s a score card… Buying your own media is fun, right? You get incentive trips, tickets, lunches and other perks. But have you ever wondered what the liabilities are? As someone who has worked in media for almost forty years on the […]

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