Published by : knoodle

[vc_row][vc_column width=”1/1″][vc_column_text] By: Larry Winward, Vice President The likelihood of selling an existing customer is 60-70%.  The chance of selling a prospective client is 5-20%, according to Marketing Metrics. So what is the correct balance of new versus repeat clients? Some experts in the field of marketing communications preach that a yearly 33% increase in […]

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5 Myths About Creativity

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5 Myths About Creativity

[vc_row][vc_column width=”1/1″][vc_column_text] By: Matthew Wilson, Vice President of Creative I want to dispel certain myths that simply are not serving us well. My subject is creativity. Ask any business owner how important it is…yet you will rarely find it taught in schools. Throughout my career, I’ve discovered some notions accepted by society that not only […]

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Johnny Appleseed or Johnny ‘PR’ seed?

[vc_row][vc_column width=”1/1″][vc_column_text] By Glenn Swain, PR Director Johnny Appleseed was an 18th century American pioneer nurseryman who went about randomly spreading apple seeds that turned into giant orchards and apple trees in large parts of Eastern and Midwest states. Optimize, Optimize, Optimize: In a way, optimizing press releases can do the same thing. Through companies like […]

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How to Market Around Your Business: Media Options to Consider

[vc_row][vc_column width=”1/1″][vc_column_text] By: Rosaria Cain, CEO Hyper-local media options create great opportunity for all business people to market their goods and services. Whether you own one business, or one hundred, here are some options to consider. Pandora – The music streaming app has three basic options where you can advertise in a radius around your […]

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Everything There Is to Know About Crisis Management

[vc_row][vc_column width=”1/1″][vc_column_text]   PR positioning in the 2010’s, was never more important. The public’s perception of a company and of its CEO can go a long way toward impacting corporate reputation and the value of a company. How a CEO acts at all times, before as well as during a crisis situation, can help or […]

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6 Steps to Successful Digital Marketing

[vc_row][vc_column width=”1/1″][vc_column_text] By: Lad Makinde, Digital Director If you’re currently operating a business chances are you’re engaged in digital marketing and depending on your business, digital marketing can seem like a vast landscape of chaos and confusion. Between the new platforms and the ever-changing disciplines it can be hard to wrap your mind, let alone […]

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[vc_row][vc_column width=”1/1″][vc_column_text] At knoodle we love to find customized media solutions for our clients. One recent example involved our client Remus Repta MD. We designed Dr. Repta’s tv spots to position him as a featured recurring cosmetic surgery expert during episodes of the E! Network’s series “Botched”. The spots were fairly straightforward and featured Dr. Repta talking to a reporter […]

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[vc_row][vc_column width=”1/1″][vc_column_text] Featured in AZ Business Magazine While we celebrated our “Sweet 16” anniversary back in May, the AZ Business Magazine asked our CEO Rosaria Cain 16 questions about her life here as a “Mad Woman”. Here are a few highlights from the news article: When asked how to maintain a close relationship with big […]

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[vc_row][vc_column width=”1/1″][vc_column_text] By: Rosaria Cain, CEO Is there anybody here between June and August? According to the Chamber of Commerce, no more than 10% of Phoenicians leave at any one time. This means there is a big opportunity for those who do continue marketing through the summer. Top five reasons to advertise in the summer: […]

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[vc_row][vc_column width=”1/1″][vc_column_text] By: Glenn Swain, PR Director Nonprofit organizations and their staff are helping and/or serving our community every day. And there’s no better way to let the world know about it than through a focused, intentional public relations campaign. Local print, TV, radio, Internet and online bloggers enjoy covering feel-good stories that seem to […]

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