Published by : knoodle

Are You Content With Your Content?

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How would you grade your content? One of the top needs among our clients and prospective clients is the need to produce compelling content. This includes social media channels, blogs, white papers, and article submissions, as well as your own website.   Why you need content. Content brings education, ideas and context to people who […]

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Millennials targeted by JCPenney

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If JCPenney can attract millennials, there is hope for other businesses with a dated image. This strategy serves as a great blueprint for others to follow. JCPenney targets millennials with new private brand. From Branding, a Flipboard topic One of the major components of JCPenney’s transformation strategy is getting a boost this week when the retailer […]

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Is it me or was Super Bowl 50 the worst for ads EVER? Advertisers need to approach the craft of story telling as an art- especially when the eyes of the world are upon them. This is especially true when the media time alone is in the $6million range. Here is what we tell our clients who […]

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As a runner and marketer, this brand resonates with me. Brooks is a pure running brand and has done a great job connecting with runners. Enjoy this liberated content…and if you run, run happy! Brooks Unveils ‘Live The Way You Run. Run Happy’ Marketing Campaign From Marketing, a Flipboard magazine by paulharris3 Running brand Brooks […]

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This is a great time to stand up for your brand with sports marketing. Sports offer an engaged audience that watches your message in real time. There are ways to maximize your effectiveness without breaking the bank. ZONE INTO GREAT OPPORTUNITIES – Television offers great possibilities for big sports, but did you know many big […]

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Videos have so many brand applications. They can create awareness  by showing the product in an interesting way. They can act as a conduit for creating buzz to attract consumer engagement. They can tell a story. With the emergence of more accessible, low-cost technology, videos have replaced the press release, or the printed piece that […]

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Public Relations is alive and well but the methods have changed along with the digital age. This “teaser” campaign for Faraday Future captured the attention of electric car fans, driving enthusiasts and everyone in between. PR can often do what paid media can’t. Enjoy this marketing case study and think about how PR can improve […]

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We can all learn from this piece on Donald Trump. His insight: people no longer want political correctness, they want strength and action. Love Him or Hate Him: 7 Ways Donald Trump Is a Brilliant Marketer From Marketing, a Flipboard magazine by Roy Osing Although many people are quick to dismiss him, it’s important to give credit […]

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Market Watch: Here’s why ad spending is healthier than many had forecast Rosaria and her knoodle team are always providing insights via the knoodle blog, check it out for more information.   

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Experiential Advertising is the act of marketing through experience. It’s a way to invite consumers and give them a chance to participate in your brand. Often, people don’t associate with a local branding strategy because so many big players publicize their use of it. It can and has been done successfully on a local level. […]

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