Published by : Benjamin Bailey

Videos have so many brand applications. They can create awareness  by showing the product in an interesting way. They can act as a conduit for creating buzz to attract consumer engagement. They can tell a story. With the emergence of more accessible, low-cost technology, videos have replaced the press release, or the printed piece that […]

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Public Relations is alive and well but the methods have changed along with the digital age. This “teaser” campaign for Faraday Future captured the attention of electric car fans, driving enthusiasts and everyone in between. PR can often do what paid media can’t. Enjoy this marketing case study and think about how PR can improve […]

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We can all learn from this piece on Donald Trump. His insight: people no longer want political correctness, they want strength and action. Love Him or Hate Him: 7 Ways Donald Trump Is a Brilliant Marketer From Marketing, a Flipboard magazine by Roy Osing Although many people are quick to dismiss him, it’s important to give credit […]

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Market Watch: Here’s why ad spending is healthier than many had forecast Rosaria and her knoodle team are always providing insights via the knoodle blog, check it out for more information.   

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Experiential Advertising is the act of marketing through experience. It’s a way to invite consumers and give them a chance to participate in your brand. Often, people don’t associate with a local branding strategy because so many big players publicize their use of it. It can and has been done successfully on a local level. […]

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 By: Rosaria Cain, CEO & Rob Snyder, knoodle Strategist I have been asked if I could represent a candidate whose politics I didn’t agree with. Hmm. Is that a dilemma? No, because my answer is “yes”.  I don’t necessarily use all the products and services of the clients we represent at knoodle but we enjoy […]

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There are some great ideas here, most of which knoodle has put to work, that have made our clients successful. These online options takes what you have done with your brand, and creates analytics by hyper targeting. Many of our clients began their online odyssey in 2015, such as Fulton Homes, Central Arizona Project, Fountain […]

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When I’m taking to social media ads, potential clients always want to know what makes this particular targeting so effective. This answers that question and explains how each one of us can find out about our own targeting. Enjoy! Link to article

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55% of people will spend more for companies who take up social or environmental causes. Some of our clients, like Fulton Homes, for example, have employed this highly successful long-term strategy. This can be paired with a public relations effort for maximum results. Entrepreneur: 3 Ways to Boost Your Cause Marketing Strategy

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By Larry Winward, Vice President Some years ago, at the beginning of my career, I worked for a large magazine and book publishing company.  At that time our book division owned and published more than 150 titles. To sell our books, we used non-captive reps who also represented other publishers. Naturally, we paid commissions based […]

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