Published by : benjamin

A Time-Lapse Video Strategy

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A Time-Lapse Video Strategy

It has been said that we now have the attention span of a goldfish. Regardless of whether or not that is 100% true, we can all agree it takes more to attract and keep our attention these days. Consumers are bombarded with thousands upon thousands of ads, a statistic that has been significantly compounded by […]

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How to Advertise on Facebook When Your Product is Cannabis

When you think of the ideal place to find new customers while offering a vast array of targeting techniques, you think Facebook. Unfortunately, Facebook and many other platforms refuse to take ads for cannabis products of any kind. You think this is stopping the weed businesses? Nope. They’re out there using a variety of hacks […]

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Marketing Events that Matter

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Marketing Events that Matter

As most Arizonans know, event season is over. And what an award season, it has been. Since November, we have marketed seven major events. Every one of them has been successful. We measure success by our happy clients. All of the event clients are retaining us for upcoming events and gave us high marks. These […]

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Three Things To Do Before You Start a Digital Ad Campaign

Digital platforms will do everything in their power to get you to advertise with them. Digital advertising is great and certainly one of the most effective ways to get in front of a targeted audience, but it’s not as easy as clicking the “boost” button or throwing some bucks towards AdWords. There are steps you […]

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The New Facebook Algorithm

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The New Facebook Algorithm

Ow, Recently, Facebook announced huge changes to their Newsfeed algorithm. These changes are, in the words of Mark Zuckerberg, to “prioritize posts from friends and family over public content.” Essentially, this means that companies with business pages on Facebook are suddenly seeing a huge drop in traffic and engagement.   The Facebook algorithm is now […]

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How to Develop Award-Winning Creative for Times Square on New Years…in Three Days

It’s the first week of December and we have a proposal out for approval. Media is slated to begin airing the following Monday. Because it’s digital, we can submit artwork no later than Friday. The only caveat: it’s Tuesday and we’re waiting for an approval from the client. Nothing new but the exposure is a […]

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It’s an Exciting Time to be a Homebuilder

It’s been more than a decade since optimism was this high in the homebuilding sector. As a PR agency that represents a local homebuilder, this is certainly a thrilling time for us. While we focus on the local market, the optimism in among homebuilders is actually spreading from coast-to-coast. It’s hard to say how long […]

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I work with many CEOs, I am a CEO, and I am also married to one.  Many CEOs overlook personal branding and the impact it has on the brands they represent. Here are five ways CEOs can leverage a better brand. This is also a lesson for anyone who has aspirations in the business world. […]

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It’s always a challenge- creating compelling social media on a regular basis. And yet, if you don’t do it regularly, it looks like your business is asleep or out of business. At knoodle, we have done social media for several clients. The trick is to get into the head of the customer or client you […]

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We’ve found that whether you’re selling diet shakes or life insurance, good storytelling is a key component. With our client, Prestige Cleaners, we wanted to bring awareness to their wedding gown alteration/preservation services. We knew we couldn’t just throw up a tile ad or do a brochure; we had to take it one step further. […]

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