When people think of ad agencies, they immediately think of the show, Mad Men. They think of an agency managing huge, expensive ad campaigns for major brands. But really, most advertising agencies make their money by running small ad campaigns and placing advertising in local media. It’s not just the big guys on the playing field with million-dollar ad spends. An advertising agency can benefit any size business, as long as you keep in mind the best way to use the agency for your particular business.
Your first thought when considering hiring an advertising agency, is that it will be expensive. You need to consider that an agency can save you a lot of money on media/ad placement. Most agencies are given discounts by radio, TV stations and publishers so they can get cheaper rates than someone dealing directly. Agencies can also easily redesign ads to be more effective while taking up a smaller amount of space, saving your business more money. Let your agency do all the legwork and save you money at the same time.
Developing a brand can be a complex undertaking, even for the most experienced businesses. Advertising agencies can help this process by developing logos, effective media campaigns and advertising that will develop brand awareness. An important factor in the overall marketing and brand development is research. A good agency can also provide you with research that will allow you to target the most effective market. Agencies can also help design your ads for specific individual media so that you can achieve the most effective advertising campaign in each market.
There are many businesses that turn to advertising agencies for their expertise and specialized knowledge. Most small businesses may not have their own marketing department, and so may need the depth of expertise an agency can provide. Agencies will usually have teams of researchers, media buyers, creative directors, public relations directors, digital directors and other experts who can provide advertising know-how that small businesses cannot afford to hire for themselves. Small advertising agencies may specialize in one particular area of expertise, such as online advertising, so it is important that you know what type of advertising you are interested in before choosing an agency.
Want to save your business valuable time? Use an advertising agency. Hiring an advertising agency will save your staff from spending time developing an advertising campaign. This is pretty important if you do not have staff that are skilled or dedicated to advertising work. Hiring an ad agency will free up your staff to focus on what they’ve been trained for. You could also take a look at a Google Ads automation tool so you can spend less time optimizing and more time on a strategy that grows your business. If you’re a small business owner, you’re are busy enough running your business to give the creation of an ad campaign the time and energy it needs. So, hiring an agency can also free you to spend more time running your business.