How do you know when it’s time to refresh your brand? Are there easy warning signs to tell you when your look is becoming stale and outdated? The answer is “yes.” Doing a brand refresh can help build sales, draw attention to new products or services, and set you apart from the crowd.
What is a brand refresh?
A brand refresh is a makeover, of sorts. It’s not about throwing out your company’s identity or changing who you are, but rather it’s about cleaning things up and making sure you are current and relevant. It’s also a great way to draw attention to your brand as it gives you a new and exciting feel.
Here are a few examples of brand refreshes:
As you can see, the brand’s identity is still intact. There’s no mistaking Starbucks or Toys “R” Us, but there is something new and fresh with the change. You can also tell that current design trends are pointing towards simpler, flat imagery.
Does your brand need a refresh?
So, is your brand ready for a refresh? Is it time for makeover? Here are some easy clues that it’s time to reconsider your look.
- Your competitors have refreshed One of the simplest ways to tell if it’s time for a refresh is to take a look at your competitors. Look at their logos and websites. How does their brand feel visually when compared to yours? Have they refreshed recently? If they have, it’s probably time for you to do the same.
- You company has changed We don’t mean you have completely reinvented yourself, although that would probably require a refresh – or even rebrand – too. Rather, we mean you’ve updated what you do. Are you offering a new product or service? Maybe your company redesigned some of its existing products or services? If you have, a refresh is a great way to draw attention to your company’s new offerings!
- You just aren’t reaching customers anymore Has traffic to your website slowed? Are you getting fewer leads or find sales have fallen off a bit? A brand refresh is a great way to draw attention to your company and put you back into the minds of potential customers. Again, it can make you feel new and customers like new.
- You can’t remember the last time you did a refresh Chances are, if you don’t know when you last did a refresh on your brand, you are in need of one. It’s easy to get attached to a certain look or design, but remember, your branding’s number one job is to look appealing to customers or clients. It’s supposed to attract people. If your logo is out of style and your website doesn’t have a smart, fresh look, your branding isn’t doing its job.
Keeping your look current and fresh is a huge part of branding. Doing a brand refresh doesn’t have to change who you are or what your company does, it can simply reminds the world that you are here and you are worth taking a look at. Your brand is a reflection of you, so don’t let it become stale.