Millennials targeted by JCPenney

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If JCPenney can attract millennials, there is hope for other businesses with a dated image. This strategy serves as a great blueprint for others to follow.

JCPenney targets millennials with new private brand.

From Branding, a Flipboard topic

One of the major components of JCPenney’s transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky…

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